Product Development Consulting, Inc.

YOUR GOAL: To create value for your company by offering innovative products that solve customer problems.

OUR GOAL: To help you enrich your portfolio with products that yield bottom-line growth.

SINCE 1990, PDC has helped companies efficiently and predictably build market-winning products and portfolios using customer-centric innovation.

Learn more about working with PDC.

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News from PDC

Are You Lying To Yourself About VOC?

HandMaking excuses can feel better than looking at the truth. Read the latest issue of PDC's Discoveries to see the 8 top excuses for not paying attention to the front end of product development.

Watch PDC in Action (Video)

Video StillBeckman Coulter's team used PDC's VOC process to create their next-generation diagnostic system. SEE THE VIDEO.

A Big Payoff

Life Technologies made a commitment to customer-focused development that paid big dividends. READ THE CUSTOMER STORY.

Media from PDC

CCPD Book Cover

Customer-Centric Product Definition

Using voice of the customer to create value.

Amazon | iTunes

VIP Management Book Cover

Value Innovation Portfolio Management

Customer value as the foundation of innovation.


Wayne Mackey

R&D and Open Analytics

Free Webinar by Wayne Mackey.



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