Product Development Consulting |


Since 1990, PDC has helped companies create market-winning product portfolios using customer-centric innovation management. PDC's services span the product development spectrum, from portfolio management and voice of the customer to product definition and metrics. Explore how PDC can help you enrich your product portfolio and develop products that delight customers. CAPTURE AND TRANSLATE VOICE OF THE CUSTOMER INTO MARKET-WINNING OFFERINGS. Working with PDC, you'll not only develop a deep understanding of your customer's beliefs, desires, and environment, you'll apply the data you gather to answer the trickiest product development questions. Find out how.	WORKING WITH PDC 12 countries… 61 sites… 172 interviews… 1,200 pages of transcripts… See the video of how Beckman Coulter used VOC data to create 1 great product. FIND OUT WHERE PDC WILL BE. Does your innovation process feel like whizzing down the road in a luxury car or bumping along in an old clunker? If it's more like the latter, then the innovation maturity model described in the latest issue of PDC's Discoveries newsletter may be just the thing. SIGN UP FOR PDC'S E-MAIL NEWSLETTER. CURRENT THOUGHTS ON CUSTOMER EXPERIENCE Why would you care about your customer's customers? Find out at Richard Tait's blog, Winning Customer Experiences.	Using voice of the customer to create value. Read more. ORDER Customer value as the foundation of innovation. Read more. ORDER ARTICLE: GREEN PRODUCT SUCCESS Focusing on the customer experience led to green product success for Clorox. Read the Visions magazine article (PDF).