Product Development Consulting |


Since 1990, PDC has helped companies create market-winning product portfolios using customer-centric innovation management. PDC's services span the product development spectrum, from portfolio management and voice of the customer to product definition and metrics. Explore how PDC can help you enrich your product portfolio and develop products that delight customers. CAPTURE AND TRANSLATE VOICE OF THE CUSTOMER INTO MARKET-WINNING OFFERINGS. Working with PDC, you'll not only develop a deep understanding of your customer's beliefs, desires, and environment, you'll apply the data you gather to answer the trickiest product development questions. Find out how.	WORKING WITH PDC 12 countries… 61 sites… 172 interviews… 1,200 pages of transcripts… See the video of how Beckman Coulter used VOC data to create 1 great product. CURRENT THOUGHTS ON CUSTOMER EXPERIENCE Why does customer experience matter? What is the "wrapped product," and how does it affect developers and customers? Find out in Richard Tait's blog, Winning Customer Experiences. SIGN UP FOR PDC'S E-MAIL NEWSLETTER. Having trouble seeing the forest for the trees? Our latest Discoveries newsletter suggests you may be doing too much.	Using voice of the customer to create value. Read more. ORDER Customer value as the foundation of innovation. Read more. ORDER ARTICLE: GREEN PRODUCT SUCCESS Focusing on the customer experience led to green product success for Clorox. Read the Visions magazine article (PDF).