NEW
Anticipating Those Customer Value Questions That Make You Squirm (Frost & Sullivan Town Hall) --
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PAPERS AND PRESENTATIONS
Presentation: Biggest Collaboration Challenges and Real-World Solutions -- DOWNLOAD PDF
VOC Top 10 Best Practices (Single Page)--
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Presentation: Best Practices for Voice of the Customer --
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Heads-Up Design Concept Paper --
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ARTICLES
"The Story of Clorox Green Works" (cover story in March 2009 issue of Visions Magazine -- DOWNLOAD PDF
"The Corporate Innovator’s Challenge –
Creating a Winning Bundle of Customer
Experiences" [DOWNLOAD PDF] by Richard H. Tait and Robin A. Karol, Current Issues in
Technology Management, Howe School Alliance for Technology Management (HSATM), Spring 2008, Volume 12, Issue 1.
Ask the Expert: Why are financial metrics the wrong yardstick for evaluating potential products for a portfolio and what should companies use instead?" by Sheila Mello, InnovateForum, May 22, 2007 [DOWNLOAD PDF]
"Marketing's Role in Creating Products that Sell Themselves," by Sheila Mello MarketingProfs.com, October, 2006
"Remote Collaborative Product Development - A Landmark Survey" [DOWNLOAD PDF] working paper, Industrial Marketing Management, Revision date: May 20, 2003.
"Better New Business Development at DuPont," Research Technology Management, January-February, 2002 Part I [DOWNLOAD PDF], March-April, 2002 Part II [DOWNLOAD PDF].
"Fuzzy Thought, Fuzzy Development, Fuzzy Products," book excerpt in Women's Business Boston, March 2002. [DOWNLOAD PDF]
"Remote Collaborative Product Development as a Competitive Advantage," Interface Tech News, March 2001. [DOWNLOAD PDF]
"Right Process, Right Product," Research Technology Management, v44n1, January-February 2001. [DOWNLOAD PDF]
