New Presentation: Best Practices for Voice of the Customer --
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Heads-Up Design Concept Paper --
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RECENT ARTICLES
"The Corporate Innovator’s Challenge –
Creating a Winning Bundle of Customer
Experiences" [DOWNLOAD PDF] by Richard H. Tait and Robin A. Karol, Current Issues in
Technology Management, Howe School Alliance for Technology Management (HSATM), Spring 2008, Volume 12, Issue 1.
"Ask the Expert: Why are financial metrics the wrong yardstick for evaluating potential products for a portfolio and what should companies use instead?" by Sheila Mello, InnovateForum, May 22, 2007
"Marketing's Role in Creating Products that Sell Themselves," by Sheila Mello MarketingProfs.com, October, 2006
PAST ARTICLES
"Remote Collaborative Product Development - A Landmark Survey" [DOWNLOAD PDF] working paper, Industrial Marketing Management, Revision date: May 20, 2003.
"Better New Business Development at DuPont," Research Technology Management, January-February, 2002 Part I [DOWNLOAD PDF], March-April, 2002 Part II [DOWNLOAD PDF].
"Fuzzy Thought, Fuzzy Development, Fuzzy Products," book excerpt in Women's Business Boston, March 2002. [DOWNLOAD PDF]
"Remote Collaborative Product Development as a Competitive Advantage," Interface Tech News, March 2001. [DOWNLOAD PDF]
"Right Process, Right Product," Research Technology Management, v44n1, January-February 2001. [DOWNLOAD PDF]
