Managing change

Discoveries

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Whether you’re selling a new video game or a new approach to product development, your challenge is to get the buyers to come to you already wanting the goods. You can apply the classic techniques of pull marketing, or creating demand for whatever you’re selling, to bring reluctant participants to you already eager for change. Learn how five ideas from the marketing world can help drive sustained change at your organization.

Discoveries

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A couple of ideas from the Heath brothers' book "Switch" have implications for product definition and development. In particular, if you want to change the way your company gathers voice of the customer (VOC) data, you often encounter resistance—reluctance to change—among peers and managers. Here's how to combat that resistance.

Discoveries

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On any given day, you could probably identify five or ten recurring implementation problems rooted in the interfaces between various groups within your company. Many of those problems are like uninvited guests who have outstayed their welcome. So why are they still around? Why haven’t you fixed them and given them the boot?

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