Product development process

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Like most companies, you’ve probably put customers at the center of your design and development efforts with initiatives such as customer-centric product definition, a focus on customer value, and a well-honed voice-of-the-customer program. But have you thought about taking customer-centricity to its next stage: co-creation, or direct customer involvement in the product design process?

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You probably have a good idea about what makes product development innovative. You may already have a plan to create a culture of innovation in your development organization. But are you overlooking a key part of the business that could contribute substantially to product development innovation?

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“You can never be too rich or too thin.” This quote, usually attributed to Wallis Simpson, the Duchess of Windsor, has a great hold on the popular imagination. Might it be relevant to the pursuit of lean activities in the business world?

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Healthcare information company Ingenix (now Optum) chose a new and different way of developing and documenting its product development life-cycle (PDLC) managing framework--a cost-effective commercially available wiki technology.

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When times get tough, a slapdash approach to product development leaves you exposed. You need to be sure you're investing the right amount in the right projects. Here are three practices, which, if you have been executing them faithfully, will ensure you're fully covered as the tide ebbs.

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Your company can enjoy great success fueled by little more than inspiration. A single insight, perhaps sparked by the founder’s direct experience, can drive the first wave of growth. But then... Here’s how to avoid the chaos that sometimes follows a fast, successful start—and get on the right track for continued growth.

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