Heightened interest in the healthcare field in general and in specialties such as gene therapy and medical devices is bringing opportunity as well as challenges.
For more than 20 years, PDC has helped companies in the medical device and biotech fields understand their customers and build valuable products based on customer needs. As markets grow more volatile and uncertain, proven methods of product definition become even more important. PDC offers an array of established tools for understanding the voice of the customer, managing change, and creating winning product portfolios.
Companies such as BD (Becton, Dickinson and Company), Ethicon Endo-Surgery, Medrad, and Siemens Healthcare Diagnostics have all benefited from PDC's Market-Driven Product Definition (MDPD®) Process and other methodologies.
View a short video describing Beckman Coulter's voice-of-the-customer project with PDC.
