Newsletter Archive: 2011

Volume 9, #6, November 2011
The Not-So-Obvious Truth About Innovation
by Sheila Mello

A major research firm's study supports what we've been saying all along: just pouring more money into R&D doesn't yield results. Strategic alignment and a culture that supports innovation are key.

Volume 9, #5, August 2011
Substitute Alignment for Standardization for More Relevant Measurement
by Wayne Mackey and Sheila Mello

Many professionals see metrics as a necessary evil—something put in place because someone says they should be put in place—rather than what they ought to be, which is an integrated tool for improving business performance. How do you make the shift from evil medicine to valuable tool?

Volume 9, #4, June 2011
Three Essentials for Stepping Into a New Market
by Sheila Mello

A sudden storm, dense underbrush that obscures the trail, the unexpected appearance of large wildlife--any of these can turn a carefree outing into a fight for survival.

Volume 9, #3, May 2011
What gets in the way of finding out what ails your customers?
by Sheila Mello

A friend's seventh-grade son (let's call him Rob) was stumped for weeks by his school's annual "Invention Fair." The fair organizers did a great job of attempting to foster creativity among the you

Volume 9, #2, March 2011
Ditch the justifications and immunize your company against lost opportunity
by Sheila Mello

Over the years I have helped scores of companies develop rigorous voice-of-the-customer programs so they can understand at a deep level what stands in the way of their customers' success and define

Volume 9, #1, January 2011
How tasty pizza and smelly diesel figure into your work as a product developer
by Sheila Mello

We talk a lot about "creating value for the customer" when designing and developing products.