There’s nothing wrong with asking former customers why they dropped your service. But this research can’t substitute for in-depth interaction with customers (and non-customers).
Newsletters tagged "Customer value"
Volume 16, #3, May 2018
How Comcast might have kept my business, and how you can learn to keep your customers
Volume 15, #4, June 2017
Focus on four areas to build products with market pull
What if you made a product that customers wanted so desperately they were willing to pay almost anything to get it?
Volume 13, #3, May 2015
How the interplay between customers and culture makes lean development effective—or not
“You can never be too rich or too thin.” This quote, usually attributed to Wallis Simpson, the Duchess of Windsor, has a great hold on the popular imagination. Might it be relevant to the pursuit of lean activities in the business world?
Volume 13, #2, April 2015
What breakfast can teach you about your product portfolio
Radically rethinking your core business may be necessary at some point, whether you’re an established company in a mature market or a relatively new company in an emerging market, but better not to be in a position that requires rethinking in the first place. Here are three essentials we’ve found for keeping your product portfolio fresh and, ideally, a step ahead—rather than a step or two behind—current consumer preferences.
Volume 11, #4, August 2013
When it comes to understanding customers, brevity is overrated
In the right hands, brevity can convey deep meaning—but those of us whose jobs involve getting to know customers need to go deep.
Volume 9, #3, May 2011
What gets in the way of finding out what ails your customers?
A friend's seventh-grade son (let's call him Rob) was stumped for weeks by his school's annual "Invention Fair." The fair organizers did a great job of attempting to foster creativity among the you
Volume 9, #1, January 2011
How tasty pizza and smelly diesel figure into your work as a product developer
We talk a lot about "creating value for the customer" when designing and developing products.
Volume 7, #1, January 2009
Wise R&D Investments Won't Leave You Exposed
When times get tough, a slapdash approach to product development leaves you exposed. You need to be sure you're investing the right amount in the right projects. Here are three practices, which, if you have been executing them faithfully, will ensure you're fully covered as the tide ebbs.