Newsletters tagged "Collaboration"

Volume 14, #6, October 2016
Five essentials to have in place before you launch a co-creation effort
by Sheila Mello

Like most companies, you’ve probably put customers at the center of your design and development efforts with initiatives such as customer-centric product definition, a focus on customer value, and a well-honed voice-of-the-customer program. But have you thought about taking customer-centricity to its next stage: co-creation, or direct customer involvement in the product design process?

Volume 14, #5, August 2016
Emotion as a key to creating change
by Sheila Mello

It’s no longer headline news that emotion plays a role in decision making, even in business. How can you take advantage of this fact to help people in your organization understand customers at a deep, intuitive level?

Volume 10, #6, November 2012
How a restless search for the next problem can help your company achieve and maintain greatness
by Wayne Mackey

Greatness is not about the size of the problems. Rather, it is the attitude that all problems need to be addressed. The culture of restlessness itself can become a powerful magnet to attract great talent.

Volume 7, #2, March 2009
How Ingenix Created, Tested, and Introduced a Collaborative System in Less Than 6 Months Using Wiki Technology
by Richard Tait

Healthcare information company Ingenix (now Optum) chose a new and different way of developing and documenting its product development life-cycle (PDLC) managing framework--a cost-effective commercially available wiki technology.

Volume 5, #1, January 2007
Customers as Partners in the Quest for Value
by Sheila Mello

In the bad old days, consumers selected from small, medium, and large. They could choose basic black, white, and maybe red; two doors, four doors, or flat beds. Now comes a world of product options and a new twist in the form of new communication technologies that give customers a say in defining those options.