Newsletters tagged "Product launch"

Volume 10, #2, March 2012
Unraveling product launch challenges to inspire loyalty
by Sheila Mello

The good news—which is also the bad news—is that there’s no magic to launching a great product. That means you need to understand the challenges, put processes in place to meet those challenges, and execute relentlessly.

Volume 9, #4, June 2011
Three Essentials for Stepping Into a New Market
by Sheila Mello

A sudden storm, dense underbrush that obscures the trail, the unexpected appearance of large wildlife--any of these can turn a carefree outing into a fight for survival.