Newsletters tagged "Managing change"

Volume 15, #3, April 2017
Five ways to generate excitement for new initiatives
by Sheila Mello

Whether you’re selling a new video game or a new approach to product development, your challenge is to get the buyers to come to you already wanting the goods.

Volume 14, #4, June 2016
Applying a lesson from the book “Switch” to product definition
by Sheila Mello

A couple of ideas from the Heath brothers' book "Switch" have implications for product definition and development. In particular, if you want to change the way your company gathers voice of the customer (VOC) data, you often encounter resistance—reluctance to change—among peers and managers. Here's how to combat that resistance.

Volume 13, #1, March 2015
Charting a path to horizontal implementation excellence in vertically structured companies
by Wayne Mackey

On any given day, you could probably identify five or ten recurring implementation problems rooted in the interfaces between various groups within your company. Many of those problems are like uninvited guests who have outstayed their welcome. So why are they still around? Why haven’t you fixed them and given them the boot?

Volume 8, #8, November 2010
5 Steps to Banish the Bogeyman
by Sheila Mello

"Scary and unpredictable" is fine for Halloween eve, but not so great for business. These five product development imperatives can help you clearly see what dangers may lurk in the night.