Newsletters tagged "Customer experience"

Volume 15, #4, June 2017
Focus on four areas to build products with market pull
by Sheila Mello

What if you made a product that customers wanted so desperately they were willing to pay almost anything to get it?

Volume 14, #8, December 2016
Arguments for and against using the customer as the unit of measure for defining new products
by Sheila Mello

It doesn’t matter what you call what the customer is doing. It only matters that you capture the emotional struggle surrounding that activity.

Volume 6, #7, November 2008
Offering Customers the Experiences They Crave
by Richard Tait

The days of viewing a product as a collection of features providing benefits to a customer are long over. With the increasing complexity of the world and the increasing sophistication of customers, companies are abandoning traditional ways of approaching product design. They're thinking about not just features and benefits but the experience a customer has when using a product or service.