Understanding the zeitgeist of product development (and the electorate)
bySheila Mello and Wayne Mackey
Conducting a survey before understanding the requirements—and without an image of what it is like to be the voter—gets the flawed results we saw in this year’s polls. Diving deeply into the populace enables far more accurate predictions.
Applying a lesson from the book “Switch” to product definition
A couple of ideas from the Heath brothers' book "Switch" have implications for product definition and development. In particular, if you want to change the way your company gathers voice of the customer (VOC) data, you often encounter resistance—reluctance to change—among peers and managers. Here's how to combat that resistance.
Questions about mission and strategy are always challenging, perhaps more so for established businesses. But, like any industry in crisis because of a looming discontinuity, the news business needs to completely re-evaluate its reason for being.