Defining Customer Value with VoC: A two-day interactive conference on how to develop, implement and reap greater value from your Voice of the Customer initiatives.
"Previously, the marketing person was the expert on the customer. If the engineer didn’t know, they had to go to the marketing person, and that person could say, 'Because I said it’s that way' and the engineer had a difficult time understanding why a requirement was important."
"Sheila provides a practical and structured approach to defining the critical product requirement necessary at the start of any product development effort."
-- Robert Brightfelt, former president of Dade Behring
