2010
Volume 8, #5 - June 2010
Oh, Grow Up
Assessing Your Company's Innovation Maturity
Volume 8, #4 - May 2010
Design Feature Rationalization
The difference between what the customer wants and what the customer wants to pay for
Volume 8, #3 - March 2010
On the Hook Customer Value Questions That Make You Squirm
Volume 8, #2 - Late February 2010
Olympics as Metaphor What Snowboarders Can Teach Product Developers
Volume 8, #1 - February 2010
Time for a Tune-Up Five Tell-Tale Rattles that Signal Scheduled Maintenance for Product Development
2009
Volume 7, #8 - December 2009
Productivity Unplugged Take Two Vacations and Call Me After the Holidays
Volume 7, #7 - November 2009
The Great Product Shape-up Three Keys to Satisfying Customers and Encouraging Repeat Business
Volume 7, #6 - October 2009
Metrics Madness Why Many R&D Metrics Reduce ROI, Gobble Resources, and Lead You Astray -- and Three Steps to Fix Them
Volume 7, #5 - September 2009
The 10 Worst Practices in Collaboration… and why you need to avoid them
Volume 7 SPECIAL ISSUE - June 2009
Getting to 26.22 (and Beyond): How Customer-Focused Product Definition Can Thrive During Change
Volume 7, #4 - June, 2009
The End of the World as We Know It:
Are You Becoming Irrelevant?
Volume 7, #3 - April, 2009
Finding the Courage to Invest:
What Kind of Statistic Will You Become?
Volume 7, #2 - March, 2009
Wiki-Wiki! We Need a Product Development Life-Cycle Process:
How Ingenix Created, Tested, and Introduced a Collaborative System in Less Than 6 Months Using Wiki Technology
Volume 7, #1 - January, 2009
Where's Your Bathing Suit?
Wise R&D Investments Won't Leave You Exposed
2008
Volume 6, #7 - November, 2008
Designing for Experience: Offering Customers the Experiences They Crave
Volume 6, #6 - September, 2008
The Worst, the Best, and the Cheats: Making Customer-Driven Innovation Work for You
Volume 6, #5 - July, 2008
To Go Faster, First Slow Down:
A Q&A About Six Sigma, VOC, and the Importance of Getting Requirements Right the First Time
Volume 6, #4 - June, 2008
Beyond the Details:
Listening to Stories Ignites the "MAGIC" of Innovation
Volume 6, #3 - April, 2008
The VOC Top Ten: Ten Concrete Ways to Tie Customer Value to ROI
Volume 6, #2 - February 2008
What's That You Say? The Art of Listening With Awareness
Volume 6, #1 - January 2008
Are You Itching for Change? Makeovers and Resolutions for the New Year
2007
Volume 5, #5 - October 2007
Designed for Success: Riding the Customer Value Curve to Achieve Targeted Gross Margins
Volume 5, #4 - July 2007
An Inside Look: Behind the Scenes - MDPD Confidential
Volume 5, #3 - May 2007
Wizards of Change: How to Encourage Buy-In and Motivate Developers to Improve Product Development Processes
Volume 5, #2 - April 2007
Choreographing Your Resources: Spending the Right Amount on the Right Things at the Right Time to Create an Ovation-Worthy Product Portfolio
Volume 5, #1 - January 2007
We're In This Together: Customers As Partners In the Quest for Value
2006
2006 Columns (PDF)
Volume 4, #7 - December 2006
Making the Grade: Avoiding Five Common Pitfalls in Measuring Design Partnerships DOWNLOAD PDF
Volume 4, #6 - November 2006
Left, Right, or Center? Applying the Correct Brain to Innovation DOWNLOAD PDF
Volume 4, #5 - September 2006
This Funny Thing Called Customer Value -- and Using It To Create a Successful Product Portfolio DOWNLOAD PDF
Volume 4, #4 - July 2006
Beyond Breaking the Rules: Changing the Customer's World with Value-Based Innovations DOWNLOAD PDF
Volume 4, #3 - June 2006
Practical Magic: Making Innovation Relevant to the Product Portfolio DOWNLOAD PDF
Volume 4, #2 - May 2006
What We Learned on Our Winter Vacation: Five Portfolio Management Challenges All Companies Face DOWNLOAD PDF
2003-2005
Volume 2, #3 - March 2004
Making Innovation Count: A Framework for Measuring the Creative Contribution to Product Development
Customer Commentary
Volume 1, #2 - December 2004
Toward Designing a Flawless Product
Integrating Voice of the Customer (VOC) into Design for Six Sigma (DFSS)
