Front end of product development

Discoveries

Intuit has been exceptionally successful over the last several decades. But the exceptional thing about Intuit is that it doesn’t have to be exceptional. There’s no reason why your company can’t adopt the customer-related practices that have made Intuit a standout.

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Discoveries

Fall is a glorious time for baseball fans, with the regular season wrapping up in September and a month of post-season play in October. But every season is high-stakes season for product developers, who need to deliver consistently or risk disappointing customers and falling behind competitors. We offer some lessons that the product development world can take from baseball.

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Discoveries

It’s no longer headline news that emotion plays a role in decision making, even in business. How can you take advantage of this fact to help people in your organization understand customers at a deep, intuitive level?

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Discoveries

Just as your house sale may fall flat if you don’t replace the ratty carpet before showing it to prospective buyers, or you risk pulling a hamstring if you take off at a sprint before warming up, you can sabotage your VOC success if you don’t do at least a little preparation. Once you can answer three fairly straightforward questions about your market, the customer data you collect will become much more useful for product definition.

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Discoveries

You probably have a good idea about what makes product development innovative. You may already have a plan to create a culture of innovation in your development organization. But are you overlooking a key part of the business that could contribute substantially to product development innovation?

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Discoveries

The biggest payoff in product design lies not in solving a known problem in a new way, but in discovering a completely new problem. Design thinking can be a great tool in that regard, but sometimes you need to extend your view a bit.

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