Your company can enjoy great success fueled by little more than inspiration. A single insight, perhaps sparked by the founder’s direct experience, can drive the first wave of growth. But then... Here’s how to avoid the chaos that sometimes follows a fast, successful start—and get on the right track for continued growth.
Why you need an attitude change about the what, who, and when of research
Making new stuff is exciting. We talk about inspiration, creative sparks, and brainstorms; we celebrate debuts and unveilings. But while launch celebrations are common, nobody ever throws a research party. It’s easy to neglect the R part of R&D amidst all the attention to the D.
Accounting for customer needs assures a high-value outcome
Many companies don’t measure R&D efficiency at all. Those that do often use a fatally flawed method: measuring sales per R&D employee. The problem with this common metric is that it provides feedback only after you’ve already made the mistakes that decrease R&D efficiency. Here’s a different approach to measuring R&D efficiency that takes a page from manufacturing’s book—and combines it with a focus on the customer.