How the union of business strategy, innovation, and customer value can create a successful and sustainable product portfolio.
Achieving Double-Digit Growth Through Customer Value
Value Innovation Portfolio (VIP) Management shows how the union of business strategy, innovation, and customer value can create a successful and sustainable product portfolio.
The book offers a new approach to product portfolio management and innovation that uses customer value as the key predictor of success, explaining how changing the focus of portfolio management from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and growth.
The book addresses the hard questions that keep executives awake at night:
- What products do I launch?
- In which products do I invest (and which do I divest)?
- How do I delight customers?
- How do I avoid costly product failures?
By putting aside financial data and giving more weight to customer value data when making product portfolio decisions, companies can identify products with the potential to delight customers—and improve financial performance. VIP Management shows you how.
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TABLE OF CONTENTS
Introduction: Managing the Product Portfolio for Customer Value: Transforming Business Drivers for New Product Development
Chapter 1: Understanding Customer Value: The Grounded Portfolio
Chapter 2: Understanding Innovation: The Relevant Portfolio
Chapter 3: Vision, Mission, Strategy, and Value: The Intentional Portfolio
Chapter 4: Defining the Sweet Spot: The Optimized Portfolio
Chapter 5: Accurate Customer Value Data: The Researched Portfolio
Chapter 6: Aligning the Organization: The Supported Portfolio
Chapter 7: Elements of Realization: The Actionable Portfolio
Chapter 8: Balancing Act: The Categorized Portfolio
Chapter 9: Keeping the Fires Burning: The Dynamic Portfolio
Chapter 10: A Talent for Change: The Sustainable Portfolio